This might come as a surprise, but last week was my first-ever PTA convention.
And while it almost goes without saying, being amidst the more than 3500 teachers and parents from across California for the state’s annual confab gave me a new appreciation for those on the front lines fighting for the best interests of our children. I can assure you: these people work hard for their kids’ best interests.
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Steven Sprague talks with Silicon Valley’s KLIV CEO Show about the new scrambls service, the evolution of hardware security, and innovation in the Silicon Valley and beyond. The full interview is available below.
http://kliv.gotdns.com/kliv/MP3_Audio/05_08_12_CEO_Show.mp3
The EU is currently developing a solution to the problem of personal privacy on social networks. Legislation proposed in January would give individuals the “right to be forgotten”—in other words, to demand that a site delete their personal data, permanently. But although this is a critical control to have, I would argue that it is not the best available model for the consumer.
The business model for social media platforms depends on user traffic. The more users that sign on and share, the more revenue these sites generate from advertising. As we’ve noted before, user information can be worth $50 to $5,000 per person each year to advertisers and market researchers. By this logic, anything that limits the volume of what users share is bad for business, while anything that encourages them to sign on and share more often is for the good.
As social media users, we are constantly faced with a fundamental choice: to post on social media sites and sacrifice control over our data, or protect ourselves from privacy concerns by not participating in what is rapidly becoming THE communication medium.
With the launch of scrambls today, using social media doesn’t have to mean giving up control.